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Small Business Consulting
Services by Chef Roe

I offer consulting services for business owners who need perspective, structure, and support. This work draws from my background in culinary leadership, business management, education, and my academic journey. I work closely with clients to understand what they are carrying and where thoughtful changes can create long-term impact.

For Startups & Creatives

Business identity development
Brand voice and mission clarity
Social media planning and positioning
Content strategy for engagement and growth
Customer journey mapping
Standard operating procedure creation

Business Support

Restaurant opening guidance
Relaunch strategy
Vendor and sourcing support
Menu planning
Guest experience strategy
Team training systems

Leadership and Team Development

Website creation for small businesses
Website redesign and optimization
SEO setup for local and service-based businesses
Content structure and conversion flow
Ongoing website updates and maintenance

DIGITAL PRESENCE & WEBSITE STRATEGY

Website structure and content strategy
Website creation focused on clarity and conversion
Local SEO setup and search visibility
Messaging and copy alignment across platforms
Lead capture, inquiry forms, and conversion paths

Leadership and Team Development

Business concept and service positioning
Customer journey mapping and experience design
Process and workflow clarity
Pricing structure and value alignment
Experience refinement for retention and growth

Case Story:

Beach City Driving School in Aliso Viejo, California, came to me in 2023 with nothing more than an idea for a driving school. I helped bring the business to life by creating the name, logo, and website, building an integrated system for customers to purchase services online, and optimizing their SEO for local discovery. They remain an ongoing client and are now a profitable company competing with one of the leading driving schools in their region, with a growing fleet and a strong foundation for continued expansion.

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