Chef Roe Case Stories
Real Client Work Across Industries, Built on Practical Execution
El Regio Mexican Grill
Houston, Texas
El Regio Mexican Bar & Grill came to me in 2019 with no online presence whatsoever. They had no website, no Google or Yelp listings, and no social media, which made discoverability and growth extremely limited.
I built the brand from the ground up through a full rebrand, menu development, and the creation of a flagship website designed for visibility, clarity, and long term growth. I also established their digital presence across search platforms and social media to ensure consistency and recognition.
Today, El Regio remains an ongoing client with a strong and recognizable brand across all touchpoints, including menus, advertising, billboards, and social media. Their digital presence continues to grow through consistent brand management and algorithm-driven visibility, creating a solid foundation for long term marketing success.
Kiran's
Houston, Texas
Kiran’s subcontracted me to manage and direct high-profile catering events at venues including the Houston Post Oak Hotel and the University of Houston, among other private events. The work required seamless execution, discretion, and the ability to operate at a high level alongside an established culinary team.
I supported and directed catering operations in collaboration with James Beard finalist Chef Kiran Verma. My role allowed her business to expand its catering capabilities while maintaining full staffing and uninterrupted service at the restaurant.
Working together ensured that events were executed to the same standard as the flagship restaurant, without compromising daily operations. Supporting Chef Kiran and her team has always been a pleasure, and the collaboration reflects a shared commitment to excellence and professionalism.
El Corral
Houston, Texas
El Corral came to me in 2020 at a uniquely challenging moment, as the restaurant launched during the height of the pandemic. With operations suddenly disrupted, the priority became creating a strategy that would allow the brand not only to survive but to establish itself in an uncertain market.
I helped develop a clear brand identity and strategic plan focused on adaptability and visibility. This included brand planning, SEO mapping for local discovery, social media setup, menu design, and full menu development. Every element was designed to support accessibility, consistency, and long-term growth during a time when many businesses were struggling to stay afloat.
Today, El Corral continues to grow and remain profitable. The foundation built during a critical moment has allowed the brand to maintain momentum, strengthen its presence in the Houston market, and continue operating with confidence and stability.
Arrowhead Regional Medical
(Food & Beverage)
Fontana, California
Arrowhead Regional Medical Center partnered with me through their executive chef in the Food and Beverage Department as part of a team development initiative focused on professional growth and compliance.
I was contracted to proctor the Food Safety Manager certification exam for 20 cooks. The goal was to certify the entire team efficiently without disrupting daily operations.
All 20 cooks successfully completed and earned their certification in a single day. The process was smooth, organized, and effective, supporting the department’s commitment to safety standards, team development, and operational excellence.
IV Doc Prep
Riverside, California
IV Doc Prep came to me in 2023 when Cynthia (a paralegal) was unsure of her brand identity and how to position her business in a competitive market.
I helped redefine the company by rebranding the name, logo, and overall visual identity. I rebuilt the website from the ground up and created a strategic plan centered around Cynthia as the face of the brand, positioning her expertise and credibility as a key driver of trust and growth.
Our relationship is ongoing, and IV Doc Prep continues to grow and profit through consistent brand management, website oversight, and media publishing. These efforts support long term visibility, authority, and sustainable business growth.
Pretty Little Set
Ontario, California
Marlene (a licensed nail tech) from Pretty Little Set came to me in 2022 when the owner had a clear vision for her new business but needed help translating that vision into a cohesive brand and digital presence. She had ideas for color, personality, and overall direction, but no defined brand identity or website to bring it all together.
I developed the brand from the ground up by refining the visual identity, establishing a cohesive color scheme, and creating a website that reflected her personality while supporting growth and usability. The goal was to build a brand that felt authentic, recognizable, and scalable from day one.
As both the owner and the business evolved, so did the brand. I remained involved every step of the way, adapting the website, visuals, and strategy to align with the company’s growth and changing needs.
Today, Pretty Little Set is a thriving business with a strong and evolving brand identity. Our relationship remains ongoing as I continue to support the company through consistent brand oversight, digital updates, and long term growth strategy.
Beach City Driving Schools
Aliso Viejo, California
Sergio came to me in 2023 with nothing more than an idea: a driving school. There was no brand, no digital presence, and no operational system in place.
I helped bring the business to life from the ground up by creating the company name, logo, and website. I built a fully integrated online system that allows customers to discover the business, purchase services, and book seamlessly. In addition, I implemented local SEO strategies designed to position the school competitively within its region.
Today, Beach City Driving School is a profitable and growing company. They are actively competing with one of the leading driving schools in their market, have expanded their fleet, and operate on a strong foundation built for continued growth. The client relationship is ongoing as the business continues to scale.