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Media
Services by Chef Roe
Strong food and strong brands deserve to be represented clearly. I create visual and digital content that feels accurate to the real experience, not overly styled or disconnected from reality. This work is especially helpful for businesses that do great work in person but struggle to translate that quality online. I work with startups, creatives, and small business owners to clarify brand identity, build systems, and improve operational flow. My background in culinary leadership, hospitality education, and business management allows me to support owners who need both structure and strategy.
Social Media Content and Management
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Weekly social media posts
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Short-form video editing
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Publishing and scheduling
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Caption writing
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Engagement support
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Content planning
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Optimization for reach and visibility
Content Editing and Production
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Editing of client footage
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Video cuts and transitions
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Audio clean up
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Color correction
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Photo editing
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Repurposed short-form content
Brand & Visual Identity Support
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Brand tone and messaging guidance
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Photography for food and products
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Visual direction for campaigns
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Support creating cohesive brand storytelling
Online Media Support
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Uploading and organizing media
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Digital asset management
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Website content updates
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Form and link integrations
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Calls to action
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Monthly analytics and recommendations
Website Creation and Maintenance
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Website design and layout creation
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Website management and updates
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SEO setup for visibility and search ranking
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SEO driven blog writing
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Keyword research and content optimization
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Form and link integrations
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Digital workflow support

Case Story:
IV Doc Prep in Riverside, California, came to me in 2023 when Cynthia was unsure of her brand and how to position her business. I helped redefine the company by rebranding the name, logo, and overall image, rebuilding the website, and creating a strategic plan centered around her as the face of the brand. Our relationship is ongoing, and her business continues to grow and profit through consistent brand management, website oversight, and media publishing that support long-term visibility and success.
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