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rESTAURANT Consulting
Services by Chef Roe
I offer consulting services for business owners who need perspective, structure, and support. This work draws from my background in culinary leadership, business management, education, and my academic journey. I work closely with clients to understand what they are carrying and where thoughtful changes can create long-term impact.
For Startups & Creatives
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Business identity development
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Brand voice and mission clarity
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Social media planning and positioning
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Content strategy for engagement and growth
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Customer journey mapping
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Standard operating procedure creation
Hospitality Focused Business Support
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Restaurant opening guidance
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Relaunch strategy
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Vendor and sourcing support
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Menu planning
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Guest experience strategy
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Team training systems
Menu Development and Strategy
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Menu development and refinement
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Menu engineering
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Menu pricing and costing analysis
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Food cost control strategies
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Menu design support in collaboration with brand goals
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Alignment between kitchen execution and front-of-house selling
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Restaurant Operations Consulting
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Front of house workflow development
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Back-of-house workflow development
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Guest experience audits
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Standard operating procedure creation
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Restaurant opening and relaunch support
Leadership and Team Development
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Leadership development for owners and managers
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Front of house service training
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Upselling and menu knowledge training
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Communication and team alignment coaching
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Customer service training
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Team development sessions
Case Story:
El Regio Mexican Bar & Grill in Houston, Texas came to me in 2019 with no online presence, no website, no Google or Yelp listings, and no social media. I helped build the brand from the ground up through rebranding, menu development, and the creation of a flagship website designed for visibility and growth. Today, they remain an ongoing client with a consistent and recognizable brand across their menus, advertising, billboard, and social media, supported by a growing digital algorithm and a strong foundation for long-term marketing.
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